The Elasto Wetsuit
Prior to The Elasto Wetsuit, Rip Curl has introduced Super Xpandx to the surfing world, which was the stretchiest neoprene that surfers had ever seen. That was back in 1982, and we put this material in the gusset of the wetsuit to create a stretchier hinge for flexibility.
Back then that was revolutionary – then a decade later, when the game was changed again.
In 1995 we thought, well, why not make the entire wetsuit out of that material? In previous years it wasn’t considered possible – crafting an entire wetsuit with super Xpandx would double the price of the wetsuit, and for years product teams were convinced that surfers wouldn’t pay that much money for a wetsuit.
But Rip Curl was committed to making the Ultimate wetsuit, so, we had to give it a crack. We created the world’s first 100% high stretch suit, and we called it The Elasto. For over a year, we couldn’t supply enough Elasto’s for the demand.
We made it because we believed in it – and as it turns out, surfers did too. This was the birth of modern stretch neoprene.