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A new flagship store for Rip Curl Europe

20 ottobre 2016

Rip Curl’s flagship retail stores provide customers with an inspirational shopping experience. The store based only a few meters from Supertubos in Peniche, offers a full Rip Curl experience and a first-hand look into the Rip Curl World.

« The building architecture and store layout has been designed to create a real technical atmosphere. In this new store, we provide our customers a great experience by offering a wide range of Rip Curl’s wetsuits and technical products and by hosting all the major surfboard brands and accessories under one roof. Our main goal is to give our customers the opportunity to feel the brand vibes and lifestyle. The store features the core range of products to help you live the search », explains Matthieu Lefin, RCE Head of Finance, Operations & Retail.

Rip Curl’s mission is to create retail environments that communicate the true sense of Rip Curl and share the spirit and fun of surfing. Rip Curl is focused on exceeding the service and delivery expectations of their customers with a trained team who believe and live the search.

A 350m2 space on the bottom floor is dedicated to both men’s and women’s surfwear and a specific hardware section showcases Rip Curl's latest wetsuits and a large range of surfboards and accessories.

Rip Curl has a longstanding relationship with Peniche. Since the 80’s, Peniche has been the hometown of Rip Curl in Portugal. The obvious reason for this is the quality of the waves, in and around Peniche. Supertubos is one of the best beachbreaks in Europe and has been a stop on the WSL tour for many years now. “We are very proud to give birth to such an ambitious project in our hometown Peniche”, explains Jose Farinha, Rip Curl General Manager in Portugal.

After a strong opening, the official launch will take place during the Meo Rip Curl Pro Portugal on October 22nd, in the presence of the Rip Curl Surf Team and Crew.
Take some time to visit the store and explore the world of one of Portugal’s greatest surf offer!

Edificio Rip Curl
Avenida da Praia
2520 - 559 Peniche


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