Rip Curl Consolidates Its Network Of Stores In Europe And Announces The Full Refit Of The Tarifa Shop In Spain.
25 juin 2019
Established surf brand and boardsports specialist Rip Curl consolidates its Spanish retail network and announces the complete refit of its store in famous kite and funboard spot in south of Spain, Tarifa.
At present, there are 50 stores under the Rip Curl banner across Europe (UK, France, Spain, Portugal, Croatia, Belgium, Italy…) and 3 flagships ( Tarifa, Barcelona, San Sebastian) and 3 partners stores in Spain (2 in Tenerife and 1 in Andorra). On a like-for-like basis, sales in retail network are continuing to increase bolstering Rip Curl’s desire to refocus on its original values. Part of this strategy means choosing the best locations for the sale of all its products.
The Tarifa refit will enhance the consumer experience in a Rip Curl store which reveals the brand DNA in an instant. The 135m2 flagship will offer all the Rip Curl surfwear product range with a special corner dedicated to Rip Curl’s MY BIKINI great offer and a full choice of accessories (SK8 carver, SMITH & Rip Curl eyewear, REEF…).
In store you can admire the team’s surfers in action such as the famous World Champions Gabriel Medina, Mick Fanning or Tyler Wright. Alongside, images of undiscovered virgin waves, representing every surfer's dream, and also Rip Curl's “raison d’être” from the time it was founded: the endless quest for the perfect session, a concept called "The Search". The "Historical wall" mural is a giant patchwork displaying images of the brand's iconic surfers and unforgettable advertising campaigns going as far back as its creation in 1969 (Rip Curl is celebrating its 50th anniversary this year!). The famous bell from the Bells Beach competition, the oldest professional surfing competition in the world, takes pride of place in every Rip Curl store.
The different display stands are differentiated by lightboxes with graphics displaying Rip Curl marketing messages. Behind each counter, a large "sense of place" photo shows the most beautiful local wave.
The Rip Curl Store in tarifa is opened 7 days a week from 10am to 9pm. C/Batalla del salado, s/n urb. Recreo III, planta baja local 7-8-9 Ub Recreo 3 Pb Loc 7 8 9 Tarifa, 11380